On September 21, 2024, the 3rd Beijing International Brand Week was held at the Yinglan International Financial Center on Beijing Financial Street. The event was themed "Brand Mutual Learning, Integration of China and Foreign Countries" and was hosted by the China International Chamber of Commerce, China International Public Relations Association, China Cultural Management Association, and Beijing International Design Week. It was also organized by the Cultural Communication Center of the China Foreign Languages Bureau. Mr. Yin Hailin, founder of AORO Roaming Communication, was invited to attend the event to learn from the successful experience of the brand's "going global" and to jointly explore the path of overseas development in the new era.
2024 Beijing International Brand Week (first from the right: Mr. Yin Hailin)
This invitation to participate in the 3rd Beijing International Brand Week is not only a valuable opportunity for Aoro Communication to showcase its brand strength and technological achievements, but also a rare opportunity to exchange and learn from global peers and seek common development. Mr. Yin Hailin discussed key issues such as brand crisis management, media strategy, legal risk and compliance, and the construction of overseas communication discourse system with globally renowned enterprises. He hopes to provide more high-quality and forward-looking solutions and guidance strategies for Chinese enterprises to go global through the collision of ideas and the integration of wisdom.
2024 Beijing International Brand Week - Mr. Yin Hailin
At the meeting, Yu Jianlong, Vice President of the China Council for the Promotion of International Trade and the China Chamber of International Commerce, stated that a brand is a direct reflection of a company's strength and national competitiveness. With the continuous improvement of Chinese manufacturing quality, the popularity and reputation of Chinese brands on the international stage have also significantly increased. Yu Tao, Deputy Director of the China Foreign Languages Administration, further pointed out that a brand is not only a symbol of high quality, but also an important carrier of national image. Long term planning and comprehensive strategies are needed to build an internationally renowned brand, and the importance of telling a good brand story to enhance the brand's international image is particularly emphasized.
2024 Beijing International Brand Week
Zhao Dali, Executive Vice President of the China Public Relations Association, proposed that Beijing International Brand Week should not only promote the development of brand economy, but also become a bridge for cultural exchange and integration, allowing the world to have a deeper understanding of China through the window of brands. These concepts are highly compatible with the international vision of Aoro Communication. Mr. Yin Hailin stated that Roaming Communication will take this brand week as an opportunity to further strengthen its connection and cooperation with the international market, and jointly explore new opportunities and challenges in "dangerous, urgent, and special" scenario communication.
AORO Communication
Aoro Communication, with a focus on technological innovation, promotes high-quality development through new quality productivity, opening up a new channel for brand upgrading and iteration. With excellent high-quality standards, it has won wide recognition and has been awarded as a well-known brand in Shenzhen and the Bay Area. With product design that directly meets demand and excellent quality control at every level, its multi-mode fusion data acquisition terminal and multi-mode fusion communication intelligent handheld device have won the title of Guangdong Province Famous High tech Product.
AORO Communication
At present, the business of Aoro Communication has spread to 54 countries around the world, covering more than 100 cities and having over 700 cumulative customers. Facing the future, TravelSky will continue to implement the internationalization strategy, actively respond to the national "the Belt and Road" initiative, strengthen cooperation and exchanges with countries along the line, and promote Chinese brands to go global.
